Strong branding starts with atmosphere — how a place feels, how people move, what happens behind the scenes. My approach to branding photography is flexible and collaborative, shaped by the character of each company or project.

Most shoots are documentary in nature: a day in the life, moments at work, a glimpse into the process. These images are well suited for websites and social media, and can be combined with relaxed portraits of staff in their own environment.

When it fits, we can also develop a more creative or conceptual direction, using portraiture or a clear visual idea. I mainly work with small businesses and independent projects, but I’m always open to new contexts.